"100% soft cotton shirt with a special finish that keeps you cool, dry, and comfortable all day."

"Do keep up. Stuffy commutes are old news (thanks to last season’s Natural Cool shirt), so this season we’re turning our attention to keeping chaps cool at downtime. Enter: Soft Wash Tyrwhitt Cool Shirts. Part of our heat-beating Tyrwhitt Cool range of clothing, designed to help you keep your temperature under control, these fine poplin shirts have also been washed with our top-secret wash for a pleasingly soft hand feel. And they’re non-iron to boot."