"Do keep up. Stuffy commutes are old news (thanks to last season’s Natural Cool shirt), so this season we’re turning our attention to keeping chaps cool at downtime. Enter: Soft Wash Tyrwhitt Cool Shirts. Part of our heat-beating Tyrwhitt Cool range of clothing, designed to help you keep your temperature under control, these fine poplin shirts have also been washed with our top-secret wash for a pleasingly soft hand feel. And they’re non-iron to boot."